With the help of a cigarette holder, women were able to distance themselves from the image of the "vulgar" woman who indulges an inadequate vice and to preserve their feminine charisma by means of these distinctive accessories. Men who smoked a lot saved themselves stained fingers and yellow teeth and turned out to be connoisseurs, when they used cigarette holders. They were sophisticated and elegant. The cigarette was held at a distance and one stood out from the crowd of those who turned to cigarettes for their sorrows about social uncertainty or maybe even used it against their hunger.

The Denicotea cigarette holder with filter created a new type of smoking culture that established itself during the decades and that again and again showed new aspects caused by the change of spirit of the times.

Our gallery shows you some facets of this change and also a little about the world of advertising that lay the foundations for contemporary advertising.

Enjoy the walk through the history of our advertising campaign that is shown here with several illustrations of announcements and portraits.